EzCash
EzCash – International Money Transfer
Client
Lanka Services Limited
www.ezcash.me.uk
Date
June 2025
Project type
Branding
Web Development
Print Design
Video Creation
The problem
EzCash is a long-running international money transfer business with a loyal customer base. The team wanted to modernise their services using the latest technology. But there was a challenge. Their existing website was outdated and didn’t reflect the improvements they wanted to offer. At the same time, they were hesitant to change the branding completely, as many of their long-time customers were emotionally connected to it. They needed a way to upgrade their service and image without losing the trust and familiarity they had built over the years.
The solution
That’s where KIVEIN came in. We worked closely with the team to understand their concerns and goals. We looked at what other money transfer businesses were doing across the UK, and helped them create a plan to refresh their brand and website in a way that felt natural and respectful to their roots.
Instead of changing everything overnight, we introduced the new branding gradually. We created videos and content that helped existing customers get familiar with the updated look and feel. The message was clear — this wasn’t just a change, it was a step forward. For loyal customers, it was a modern refresh of a brand they already trusted. For new customers, it felt fresh and professional from day one.
We redesigned the website to make it cleaner, easier to use, and ready for the new features EzCash wanted to introduce. The new platform works better on mobile devices and supports a faster, more convenient experience for users.
The results
The result was a smooth transition. EzCash kept the loyalty of their long-time customers while attracting new users who appreciated the upgraded design and features. The feedback has been positive, and the business is now better positioned for future growth.
