How to Get Your Business Mentioned in AI Search

One Year of Google AI Mode: How to Get Your Business Mentioned in AI Search

It is one year since Google launched AI Mode in the UK on 28 July 2025. Since then, AI search has become part of everyday life. People ask Google, ChatGPT and other AI assistants for recommendations the same way they would ask a friend. For local businesses, AI search visibility now matters as much as traditional rankings.

So how do you make sure your business gets mentioned?

How AI search has changed things

A year ago, most people typed short phrases into Google and clicked a link. Now many ask full questions and get a written answer. “Best family restaurant in Cannock with parking.” “Reliable electrician in Wolverhampton who can come this week.”

The AI pulls together information from websites, reviews, business listings and other sources. It then recommends a handful of businesses. If yours is not one of them, you may never get the chance to compete.

Traditional SEO still matters

Here is the good news. AI search tools rely heavily on the same things good SEO has always valued. Google described its March and May core updates this year as designed to surface relevant, satisfying content from all types of sites. The businesses doing well in AI search are usually the ones that already had strong foundations.

Eight ways to improve your AI search visibility

1. Say clearly what you do and where

AI tools need to understand your business quickly. Your homepage and service pages should state plainly what you offer, who you serve and which areas you cover.

2. Answer questions in full

Write content that answers the questions customers really ask. Include prices or price ranges, timings and what is included. Detailed answers are more likely to be used.

3. Build your reviews

AI tools often refer to review sentiment. A steady stream of detailed, genuine reviews on Google and other platforms helps.

4. Keep your Google Business Profile complete

Categories, services, hours, photos and posts all feed into Google’s understanding of your business. An incomplete profile is a missed opportunity.

5. Get mentioned elsewhere

AI tools look beyond your own website. Mentions in local news, directories, partner websites and community pages all help build trust in your business.

6. Use structured data

Structured data, also called schema markup, helps search engines read key details such as your address, opening hours, reviews and FAQs. Your web developer can add this.

7. Show real expertise

Author names, team profiles, case studies and real photos show that real people with real experience are behind the business. This matters for both Google and AI tools.

8. Keep your website fast and accessible

If a page is slow, broken or hard to read, it is less likely to be used as a source. Technical health still counts.

How to check if you are being mentioned

Try it yourself. Ask Google AI Mode, ChatGPT and other assistants the questions your customers would ask. Note which businesses are recommended and what information is shown. Repeat every month and track the changes.

Measure what matters

Keep watching Google Search Console for impressions and clicks. But also track enquiries, calls and bookings. Some customers now find you through AI answers without ever clicking a search result, so asking “how did you hear about us?” is more useful than ever.

Looking ahead

AI search will keep evolving. But the basics are unlikely to change. Be clear, be helpful, be trustworthy and be easy to find. Businesses that do those things well will keep being recommended.

Frequently asked questions

Talk to KIVEIN

Want to know how visible your business is in AI search? KIVEIN offers AI search and SEO reviews for businesses across Wolverhampton, Cannock and the West Midlands. Get a free quote today.